Navigating marketing, finances, business growth, client relationships, and everything in between can feel overwhelming, keep you chained to your laptop, and ultimately lead to burnout.
But here’s the thing—it doesn’t have to be that way....
If you’ve explored *other* business education programs for photographers out there, you might’ve noticed a heavy emphasis on just making money. However, we know that your bank account doesn’t define true success; what really matters is the chance to create the life you want to live.
Grow with a community that inspires, supports, and teaches you.
More free time on your calendar to spend how you wish.
The ability to support the lifestyle you and your family want.
The subjects are not tackled in broad strokes, but in fine detail with information you didn’t even know you needed.”
This program was built with every type of learner in mind, blending the structure of a classroom with innovative methods to ensure you absorb, retain, and apply what you learn.
Discussion videos to connect knowledge with real-world scenarios.
Lecture-Style Videos for structured, in-depth lessons.
Walkthroughs for hands-on, step-by-step demonstrations.
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Most photographers start their business for freedom but end up stuck in hustle mode. Business shouldn’t be an endless cycle of struggle—it should support your life, fuel creativity, and bring stability.
This course redefines business as a system that works for you. With a right foundation, you’ll move with intention, make smarter decisions, & build something that gives back—without the burnout.
Branding is more than just visuals—it’s the emotional connection people have with your business. It shapes how clients see your value, trust your expertise, and ultimately, choose you. This course helps you craft a brand that’s deeply aligned with your vision, communicates your message clearly, and attracts clients who get you.
We’ll guide you through defining your brand’s purpose, honing your messaging, and creating an identity that not only stands out—but feels right for you and the people you want to serve.
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Your website isn’t just a portfolio—it’s your hardest-working salesperson. A great site builds trust, pre-sells your services, and guides visitors toward booking before you even speak to them.
This course gives you the exact framework in a 160+ page Blueprint that serves as a step by step guide to build a website that not only looks great but also works—turning casual visitors into excited inquiries. You’ll learn how to create a site that reflects your brand, speaks to your ideal clients, and makes booking effortless.
SEO can feel overwhelming, and blogging often feels like a time-consuming chore with no clear payoff.
This course removes the frustration by breaking SEO down into an easy-to-follow system. You’ll learn how to rank higher on Google without the guesswork, create content that not only improves search rankings but also fuels your entire marketing strategy, and turn your website into a lead-generating machine. No chasing algorithms, no writing for writing’s sake—just real, sustainable results that serve your business now and in the long run.
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Making sure your numbers add up so your business thrives can be challenging - You can quickly feel lost when it comes to pricing, budgeting, and understanding their finances.
This course simplifies financial management so you can take charge of your income, price your services with confidence, and build a business that pays you what you’re worth. You’ll get a clear roadmap for budgeting, taxes, and long-term planning—so you’re not just making money, but keeping it, growing it, and using it to create the future you want.
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Your clients don’t just remember the photos you deliver—they remember how you made them feel. A seamless, thoughtful, and elevated client experience isn’t just a nice touch—it’s the key to repeat business, referrals, and clients who can’t stop raving about you.
This course walks you through every step of crafting an intentional client experience, from inquiry to delivery. You’ll learn how to set expectations, create effortless workflows, and make your clients feel valued every step of the way—turning them into your biggest advocates.
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Marketing shouldn’t feel like throwing spaghetti at the wall. If you’re tired of chasing trends, posting just to post, and feeling like nothing is working—this course is for you.
We take the guesswork out of marketing by helping you build a strategy that aligns with your strengths, attracts the right clients, and actually gets results. You’ll learn how to craft messaging that connects, create a marketing plan you can stick to, and leverage multiple channels without burning out. This isn’t about chasing the next big thing—it’s about building a marketing system that works for you long-term.
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Selling shouldn’t feel awkward, scripted, or uncomfortable. If you’ve ever dreaded a sales conversation, second-guessed your pricing, or struggled to confidently close a sale, this course is for you.
We’ll help you reframe sales as an act of service, not persuasion. You’ll learn how to confidently communicate your value, guide potential clients to a natural “yes,” and book more of the right people—without pressure, gimmicks, or feeling "salesy." With our method of honest sales and systems, you can see consistent improvement in your booking rates, and feel good about it.
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Your business should give you freedom, not keep you stuck in an endless cycle of busywork. Without strong systems, it’s easy to feel overwhelmed, disorganized, and constantly behind.
This course helps you build the workflows, automations, and structures that create efficiency without sacrificing personal touch. You’ll learn how to streamline daily tasks, improve client management, and optimize your processes—so your business runs smoothly and you reclaim your time.
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Don’t want to go it alone? Good news—you don’t have to! With the purchase of our program, you’ll receive lifetime access to our exclusive student community. In the group, you’ll receive access to student discussions, worksheet reviews by our team, Q&A forums, and live webinars.
We’re willing to bet everything we’ve created that YOU have what it takes to build a successful business, too. You just haven’t had the right tools to make it happen … yet.
But how do we define success? That’s easy. It’s whatever means the most to you. Whether you want your bank account to be overflowing or you want to leave work early on Fridays to watch your kids play soccer or catch up with friends, this course will help you get there.
That’s why we’ve spent countless hours developing this course and all the resources to go with it. With bite-sized videos, helpful workbooks, and more, business suddenly won’t feel so hard anymore.
Book up your calendar with projects that leave you feeling fulfilled
With clear systems in place you can step away without missing a beat
Leave self-doubt behind by mastering your business.
Wake up to an inbox overflowing with qualified inquiries
Feels nervous to step away from your workspace in favor of spending time doing the things you love
Doesn’t feel good about sharing your website, but doesn’t know how to fix it
Loves to make art but doesn’t love running a business with taxes, spreadsheets, and files
Understands business basics, but has zero clue how to implement them in a way that makes sense
Has a lot of space on the calendar when you COULD be booking clients
Think about where you are right now in your business, and then consider where you want to be.
No amount of Googling, watching YouTube videos, or downloading free tutorials is going to give you a comprehensive education to build the business, and life, you’re dreaming of.
But with the proper knowledge behind you, expertise in helping you implement what you learn, and a support system to lean on when needed, you’ll be well on your way to meeting—and surpassing—your goals. That’s a promise.
Unlimited access to our VIP community area for support
Lifetime access to all 9 courses
1:1 onboarding success call to get started!
We value flexibility and making education accessible, so we offer options to pay for the course in full, 3 month plans through us, or self-finance through AfterPay.
Lifetime access to included course materials and resources
Options available to upgrade to full program and community
Buy courses on specific topic areas you want to address now
Free updates to the course(s) you choose!
Hundreds of resources from all courses (worksheets, guides, downloadables, and videos)
Sales and Systems
Client Experience, Marketing
Financial Management
Business Foundations, Branding
Websites, SEO, Blogging
We are so confident you will find a ton of value when you join The Photography Business Academy that we offer a no-questions-asked 30 day money back guarantee if you find it's not the right fit for you.
Still have questions before buying? You can also schedule a Course Walkthrough with our team to see more before making a commitment.
That’s totally up to you! The course is designed to be self-paced and easily digestible with short-form video lessons, but there is a lot of information. You can binge it or take it slow, but know that we’re here to support and motivate you as needed!
Students who dedicated a small amount of time each week can get through the full program in ~90 days.
We created this course to specifically help photographers get a handle on their business, so our lessons are designed with that in mind.
It is most suitable for wedding, elopement and portrait photography but the concepts can apply to any niche.
We committed ourselves to making not just the most comprehensive business course for photographers, but to producing it in a way that enables students to learn more effectively, implement what they have learned into their business so they can see results, and actually get through the full course material.
This course was created over a span of 3 years. We analyzed several educator’s courses (which we paid for), got together a 10-person focus group of photographers with different experience and skill levels, and iterated until we were confident the end product would be transformative for our students.
That’s okay! You’re more than welcome to buy chapters individually at any time. However, investing in the full program is more cost-effective than buying each chapter separately.
Yes! We’ve created our exclusive online community for photographers who enroll in the course. This allows you to ask questions, participate in live Q+A’s, and get your worksheets reviewed by our team.
Once you enroll in the course, you will have unlimited access to our VIP online community.
This is an offer that may not last forever!
Yes, you can! We want to help photographers, not pressure them into a purchase before they’re ready, so our course is always open for enrollment.
Yes. We are committed to regularly updating the course and have designed it in a way that can be done seamlessly to add more value to our students. Future updates will include things we want to add, as well as changes based on student feedback.
Absolutely. If you’re looking for more support from Shoot + Thrive, we offer options for private coaching to help you. You can reach out to us to learn more.
Marshall
