Blogging for photographers is a popular marketing approach that many photo businesses undervalue. Read that again… Most photographers know that they need to blog – it’s a common topic in online discussions and networking events. But…most photographers don’t do it. There are a few reasons for this… First, blogging often doesn’t come with much immediate […]

In today’s digital age, SEO for photographers is crucial for building a strong online presence. With so many photographers competing for attention online, it’s important to make sure your website and images are easily discoverable by your target audience. By improving your website’s visibility and ranking on search engines like Google, you can attract more […]

Getting your photography published in magazines, blogs, or online publications is an exciting and rewarding way to showcase your talent, attract new clients, and grow your business. Whether you’re just starting out or a seasoned professional, being featured by reputable outlets can enhance your credibility and provide valuable marketing opportunities. In this guide, we’ll share […]

For wedding, elopement and portrait photographers (among others), having your work published in a magazine or on an online platform is a fantastic way to gain exposure, attract more clients, and enhance your credibility. Often, you’ll also get backlinks that can help you build your SEO, too! Oh, and we can’t forget how it can […]

Choosing the best colors for professional headshots can make a significant difference in how your portraits are perceived by others. With photos like these often ending up on business websites, company directories, in email signatures and LinkedIn profiles…they are super important! (But you know this already…right?!) Whether you’re a photographer helping clients create the perfect […]

In today’s world, building trust with potential clients is crucial to growing your photography business. This might even seem obvious…but how do you do this? One of the best ways to build that trust is through sharing social proof. But what exactly is social proof, and how can you effectively incorporate it into your website […]

Brand identity is about more than just a logo or a pretty website (though these are going to be important components of your brand). It’s the way your photography business communicates its values, connects with clients, and stands out in the market. A strong brand gives potential clients a reason to choose you over other […]

Building your own photography business website? Keep clear of these 14 common DIY website design mistakes. When your photography business is new, there’s good reason to design your first website by yourself – cost. If we’re being honest, if there weren’t big costs associated with getting a great brand and website built, everyone would jump […]