Did you know it takes, on average, 8 touchpoints to make a sale? If that sounds crazy already, you should know it could be even more…especially if your photo business is charging premium prices! Expecting immediate bookings, especially at a higher price point, based solely on your initial inquiry response is rarely going to be […]

Let’s face it: when it comes to texting clients for your photography business, you’re likely to fall into one of two camps. You’re either excited and eager to embrace it, or you feel uneasy, anxious, and maybe even a bit uncomfortable. Both reactions are completely valid, and in this post, we’ll dive more into those […]

Text messaging has become an incredibly powerful tool for business communication, and this is true for service based businesses like photography, too! With an average open rate of 98%, compared to just 19.8% for email, it’s clear that texting can have a massive impact on driving conversion rates (helping you get more sales) and boosting […]

Do you ever feel like you just get stuck when it comes to sending an email? If so, you’re not alone! For many photographers, email communication doesn’t always come naturally, and even those who feel comfortable with email can still get it wrong. Speaking from personal experience, I often find myself sounding a bit too […]

Scheduling photo sessions is a crucial part of the client experience for photographers. Whether your scheduling engagement shoots, family portraits, or studio sessions, having an efficient process in place can make a huge difference in how your clients perceive your business. While the task might seem straightforward, how you go about it can either enhance […]

As a wedding or elopement photographer, helping your clients create a timeline for their special day is a great way to add value, maintain control over your workflow, and ensure the day goes smoothly for everyone involved. By creating a timeline, you’re not only offering a premium service that justifies your pricing but also ensuring […]