Bookkeeping might not be the most exciting part of running a photography business, but it’s one of the most important.
Whether you love diving into numbers or dread anything finance-related, having good bookkeeping practices in place is essential to the success and longevity of your photography business.
While the tendency to hate bookkeeping is natural, we always remind ourselves…if we do it well, we get to do things like travel more and hang out with our families, and that’s what we all want at the end of the day…right?!?
In this post, we’ll explore what bookkeeping is, how it benefits your photography business, and different ways to handle your bookkeeping needs.
At its core, bookkeeping is the practice of tracking all the money flowing in and out of your business.
That means keeping records of your income (like client payments and sales) and expenses (such as equipment costs, subscriptions, and travel).
It’s that easy…at least in writing!
Good bookkeeping practices provide clarity on how your business is performing financially and will help you stay organized in case you ever face an audit from the IRS (International Revenue Service in the USA).
Keep in mind, bookkeeping is not just about compliance so you avoid inadvertently breaking laws, not paying enough in taxes, etc… but instead should be viewed as highly valuable to you as a photo business owner.
When thought of like that — it’s about maintaining visibility into your business so you can make informed decisions, plan for growth (or periods of slowness), and avoid surprises down the road.
Bookkeeping is cool right?
Like any business, photographers have a wide range of expenses that need to be tracked.
These can be grouped into various categories to give you better insight into where your money is going.
Some of the key expenses you should be tracking include:
Keeping track of these categories helps you manage cash flow, stay on top of your finances, and make better decisions for your business.
There are several ways you can manage bookkeeping, ranging from DIY approaches to outsourcing the work.
Let’s break down the options you have!
If you prefer to keep things simple, you can manually track your income and expenses in a spreadsheet (or go even more old school with pen-and-paper).
This is a low-cost option (read: free), but it can become tedious and time-consuming as your business grows. The room for error is also very high here!
When I started my photography business, this is what I decided to do – and it honestly worked for me just fine in the beginning. As someone newer, the amount of transactions I had to record was pretty minimal, so keeping tabs on things was not particularly hard. But – it’s important to note, I quickly grew out of this!
Many photographers choose to use online accounting software to streamline bookkeeping.
Tools like QuickBooks, Wave, and FreshBooks offer features like automated expense tracking, invoicing, and even payroll management. These platforms are user-friendly and can save you time while ensuring accuracy.
As a general guideline, I’d recommend any photography business to use an online software to help them with bookkeeping. If costs are a concern, there are even some free (like – truly free) options available for basic sales and expense tracking.
The nicest things about software options in my opinion include the following:
If bookkeeping is a task you’d rather not manage yourself, outsourcing to a professional is also an option.
A bookkeeper can handle everything from organizing your expenses to preparing financial statements. Plus, they’ll ensure your records are always ready for tax season.
In the next section, we’ll share some resources on recommended bookkeeping companies you can turn to for help!
No matter which method you choose, having solid bookkeeping processes in place will benefit your business in the long run.
If you’re considering outsourcing, we’ve compiled a list of our recommended bookkeeping companies and accountants (who also can do bookkeeping) that specialize in helping photographers.
One of our favorites to help with bookkeeping photographers is Collective. They can handle everything you don’t want to deal with when you’re self-employed: LLC and S Corp formation, payroll, monthly bookkeeping, quarterly tax estimates, annual tax filing and more. Their members save an average of $10,000 a year in taxes*.
Collective works with over 1,000 photographers already, so they understand the unique needs and pain points of the industry, and they’re offering Shoot and Thrive’s network their first month free ($349 value).
Use code THRIVE at checkout.
*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year.
With the right professionals in your corner that understand the unique needs of creative businesses like ours, they can help you stay on top of your finances with ease!
In Shoot and Thrive’s Financial Management Course for Photographers, we go in more detail talking about bookkeeping (and practically anything else you can imagine that relates to money management) and include special walkthrough videos to help you set up and use bookkeeping software more effectively.
Honesty is a cornerstone of Shoot and Thrive, so we want you to know that some links in this post are affiliate links. This means we may earn a commission if you make a purchase—at no additional cost to you. We only recommend products and services we trust, have used ourselves, or have thoroughly researched based on industry feedback. Our goal is to provide solutions that genuinely help, whether they come from our direct experience or the collective knowledge of the photography community.
As photography business educators, we believe it's important for educators in this industry to be active photographers themselves. The images used throughout this website were taken through our photo studios - Hand and Arrow Photography and Marshall Scott Photography, except for stock images or if otherwise noted.
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