I want in
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Let’s build a brand that does the heavy lifting—one that instantly connects with the right clients, sets you apart, and makes your business unmistakably you.
Stand Out, Attract the Right Clients, & Build a Business You Love
Branding for Photographers
course 1 of 8
Is Your Brand Doing the Heavy Lifting?
Not sure how to stand out? We’ll help you find your unique voice.
You’ve poured your heart into your photography, but when it comes to standing out, something’s missing. Instead of attracting dream clients, you’re blending in—or worse, getting inquiries from the wrong people.
Branding isn’t just about looking good. It’s about creating an identity that resonates, connects, and compels the right people to choose you.
More Aligned Clients and a Business You Love
A Strong Brand Is the Key to
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Struggling to create a brand that represents you and attracts the best clients? You’re not alone. Trying to DIY your branding with bits and pieces of advice from social media, YouTube, and free templates can leave you feeling even more lost—and it’s holding your business back.
With this in-depth and resource-rich Branding for Photographers course, you’ll have everything you need to build a brand that attracts the right clients and positions you as the clear choice for clients in your market.
what you will learn
Your Toolkit for Success
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course
01
Some of what you'll learn:
Define Your Target Audience with Clarity
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A brand that speaks to everyone speaks to no one. Learn how to deeply understand your ideal client—what they value, what they need, and how to position yourself as their perfect choice.
Analyze Competition Without Comparing
You don’t need to copy or compete—you need to differentiate. We’ll show you how to assess your market, recognize gaps, and confidently position yourself in a way that makes your brand stand out naturally.
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Unique Selling Propositions (USP's)
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What makes you different from every other photographer? You’ll learn how to define and articulate your strengths so that clients immediately understand why they should choose you over anyone else.
Create Brand Language That Resonates
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Your brand voice matters just as much as your visuals. We’ll help you craft messaging that feels true to you while making a lasting impact on your audience—so your brand is memorable and meaningful!
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Brand Purpose Worksheet
Proprietary Client Persona System
Brand Vocabulary Differentiator
Ongoing Community Support
A peek at what’s included...
Course Resources
Brand Identity Guide
Bridget M.
...Along With Many Other Resources
Included In This Course!
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Brand Purpose Worksheet
Course Resources
Before you can build a powerful brand, you need to define why your business exists beyond just taking photos. This worksheet guides you through identifying your core purpose and how it translates into the way you serve your clients. As you progress through the course, you’ll use this foundation to shape your Unique Selling Propositions (USPs), mission, vision, and market positioning—so your brand is built with clarity and intention.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Proprietary Client Persona System
Course Resources
The foundation of everything that follows in this course and the full Academy. Our exclusive method helps you gather real, unfiltered insights from past clients—their goals, fears, frustrations, and what they loved most about working with you. Instead of guessing who your “ideal client” might be, this system ensures your brand is rooted in objective data, helping you attract more of the right people and create messaging that truly resonates.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Brand Vocabulary Differentiator
Course Resources
Want to stand out? This competitor analysis tool helps you track and weight the language your competitors use across their marketing, website, and branding—so you know exactly which words to avoid and which ones to claim as your own. By refining your brand’s unique language, you’ll craft messaging that isolates you from the competition and ensures your brand is recognizable and distinct.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Brand Identity Guide
Course Resources
Your brand visuals should reflect everything you’ve built in this course. This guide compiles your brand purpose, client insights, USPs, and messaging into a cohesive visual direction. While we recommend working with a designer for a polished final look, this resource helps you make strategic branding decisions now—so you can start booking more aligned clients and reinvest in your brand’s long-term success.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Ongoing Community Support
Course Resources
You don’t have to figure this out alone. Get 3 months of FREE access to the Shoot and Thrive VIP community, where you can ask questions, get feedback on your website, and connect with photographers who are on the same journey. Having a support system makes all the difference when bringing your website to life.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
The creators of Shoot + Thrive poured their hearts and brains into the most complete collection of knowledge, resources, and guides to formulate and uplevel your business.”
“This course is going to bring ease and confidence to every small photography business owner. ”
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Course Resources
Course - 01/08
schedule a Course Walkthrough
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With a brand designed to resonate, differentiate, and attract the right clients, you can confidently build a business that feels aligned and effortlessly stands out.
And because we’re confident you’ll not only love what you learn but also see real results as you refine and implement your brand, we back it with a 30 day money-back guarantee*.
Investment: $600
With payments as low as $50 per month through Afterpay/Klarna
ACCESS THE Course
Branding Shapes Every Aspect of Your Business:
- Informs your website – Your messaging, visuals, and positioning all start with branding.
- Guides your client experience – The way you communicate, serve, and interact with clients stems from your brand identity.
- Impacts how you market yourself – A clear brand voice and message make marketing more effective and effortless.
- Helps you sell authentically – Confidently communicate your value so you attract the right clients without feeling salesy.
If you’ve ever struggled to stand out, attract the right clients, or confidently communicate what makes your business unique, you’re in the right place.
This course will walk you through the steps needed to build something that truly reflects you and attracts the clients who see your value.
Schedule a Course Walkthrough
Purchase the Branding Course
This Course Is Perfect For You If:
You’re ready to confidently define your brand voice, message, and visuals to build a business that feels like YOU.
You've tried everything, but you're still struggling to stand out in a crowded market.
You’re tired of feeling like you're blending in and want a brand that makes you instantly recognizable.
You want to attract clients who truly value your work—without constantly explaining your worth.
Let's Build a Purposeful Brand
MEET YOUR BUSINESS Professors
Hi, We’re
Chris
Marshall
We’ve Proven Year After Year That We Have What It Takes To Build A Successful
Photography Business
(And we know that just having “good” numbers isn’t good enough).
We’re willing to bet everything we’ve created that YOU have what it takes to build a successful business, too. You just haven’t had the right tools to make it happen … yet.
But how do we define success? That’s easy. It’s whatever means the most to you. Whether you want your bank account to be overflowing or you want to leave work early on Fridays to watch your kids play soccer or catch up with friends, this course will help you get there.
That’s why we’ve spent countless hours developing this course and all the resources to go with it. With bite-sized videos, helpful workbooks, and more, business suddenly won’t feel so hard anymore.
learn more About shoot & thrive
“From newcomers to seasoned professionals there is education for everyone. The course is a compass to guide you through every large and small step of being a business owner.”
- LEANNA T.
The Answers To Your Questions
What if I need more support? Are there options for that?
I’m not quite ready to invest. Can I sign up later?
Do I get access to you when I enroll in the course?
What if I want to purchase An Individual Course now, but other Courses in the suite later?
Is this course only for photographers?
How long will this course take to complete?
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FAQ:
That’s totally up to you! The course is designed to be self-paced and easily digestible with short-form video lessons, but there is a lot of information. You can binge it or take it slow, but know that we’re here to support and motivate you as needed!
How long will this course take to complete?
We created this course to specifically help photographers get a handle on their business, so our lessons are designed with that in mind.
Is this course only for photographers?
That’s okay! You’re more than welcome to buy chapters individually at any time. However, investing in the full course suite is more cost-effective than buying each chapter separately.
What if I want to purchase An Individual Course now, but other Courses in the suite later?
Yes! We’ve created our exclusive online community for photographers who enroll in the course. This allows you to ask questions, participate in live Q+A’s, and get your worksheets reviewed by our team.
Do I get access to you when I enroll in the course?
Yes, you can! We want to help photographers, not pressure them into a purchase before they’re ready, so our course is always open for enrollment.
I’m not quite ready to invest. Can I sign up later?!
Absolutely. If you’re looking for more support from Shoot + Thrive, we offer options for private coaching to help you through the full course suite.
What if I need more support? Are there options for that?
What if I need more support? Are there options for that?
I’m not quite ready to invest. Can I sign up later?
Do I get access to you when I enroll in the course?
What if I want to purchase one chapter now, but other chapters later?
Is this course only for photographers?
How long will this course take to complete?
Your Brand Will Do All the Heavy Lifting—Not Leave You Guessing
WITH OUR HELP,
A strong brand does more than make you look professional—it positions you as the go-to choice for your ideal clients.
When your brand is built with clarity and purpose, it naturally attracts the right people, makes marketing effortless, and helps you confidently charge what you're worth.
All you have to do is take the next step.
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You’ll Get...
3 Months Access to the Shoot + Thrive Online Community
25+ Worksheets/Resources
Lifetime Access to Future Updates
Easy to Digest Course Videos
A Brand That Feels Right
Portfolio Curation Worksheets
Brand Style Guide
Brand Language Differentiator
Brand Purpose Worksheet
Finding Your USP's Worksheet
The Shoot & Thrive Proprietary Client Persona System
Market & Competitor Analysis Suite
Investment: $600
With payments as low as $50 per month through Afterpay
schedule a course walkthrough
purchase The Branding Course
Are You Ready to Build a Brand That Attracts the Right Clients—Effortlessly?
(Hint: the answer is hell yes.)
Are You Looking for Something Even More In-Depth?
The full Photography Business Academy™ Course Suite is the best choice for you.
Yes, this course is jam-packed with thoughtful insights into setting your business up for long-term success. HOWEVER, this individual course is one part of a much larger picture.
The full Academy Suite is designed to be an all-inclusive educational experience for business owners who want to learn it all. Invest in every course we offer so you never have to find yourself wondering, “What do I do now?” again.