Choosing the best colors for professional headshots can make a significant difference in how your portraits are perceived by others. With photos like these often ending up on business websites, company directories, in email signatures and LinkedIn profiles…they are super important! (But you know this already…right?!) Whether you’re a photographer helping clients create the perfect […]

Brand identity is about more than just a logo or a pretty website (though these are going to be important components of your brand). It’s the way your photography business communicates its values, connects with clients, and stands out in the market. A strong brand gives potential clients a reason to choose you over other […]

This post is a work in progress – have any copywriters you’ve worked with in the past to recommend, share them with us! As a photographer, your images tell a story, but when it comes to your website, the words matter just as much. Great copywriting has the power to engage potential clients, communicate your […]

Hiring a brand and website designer is a big step for any photographer looking to create a professional, cohesive brand that attracts clients. But before diving into the design process, it’s crucial to ask the right questions to ensure that both you and your designer are on the same page. Most designers offer a free […]

Understanding your target audience is key to building a successful photography business. But how do you get crystal clear on who your clients are, what they want, and how to communicate with them effectively? That’s where creating a client persona comes in! A client persona (sometimes referred to as things like a “buyer persona” or […]

As photographers, we know that having a strong visual brand is key to attracting the right clients and making your business stand out. From website design elements to social media graphics, the right branding assets can transform your online presence and make your business look polished and professional. If you’re looking to elevate your brand […]