Let’s face it: when it comes to texting clients for your photography business, you’re likely to fall into one of two camps. You’re either excited and eager to embrace it, or you feel uneasy, anxious, and maybe even a bit uncomfortable. Both reactions are completely valid, and in this post, we’ll dive more into those […]

Text messaging has become an incredibly powerful tool for business communication, and this is true for service based businesses like photography, too! With an average open rate of 98%, compared to just 19.8% for email, it’s clear that texting can have a massive impact on driving conversion rates (helping you get more sales) and boosting […]

Do you ever feel like you just get stuck when it comes to sending an email? If so, you’re not alone! For many photographers, email communication doesn’t always come naturally, and even those who feel comfortable with email can still get it wrong. Speaking from personal experience, I often find myself sounding a bit too […]

As a wedding or elopement photographer, helping your clients create a timeline for their special day is a great way to add value, maintain control over your workflow, and ensure the day goes smoothly for everyone involved. By creating a timeline, you’re not only offering a premium service that justifies your pricing but also ensuring […]

Setting clear expectations with your clients is crucial for avoiding misunderstandings and ensuring a positive experience. As photographers, much of the tension or frustration that arises in our work comes from poor expectation management. By defining boundaries and laying out what clients can expect throughout their journey with you, you’ll set the stage for smoother […]

In any photography business, communication is critical to creating a strong client experience, right? But beyond just communicating effectively, one of the most powerful things you can do is build excitement—or what we like to call “hype”—throughout the entire process. By getting your clients genuinely excited about working with you, you’re setting the stage for […]