Storybook Design Co – Making Albums Easier for Photographers!

Have an interest in making more sales for your photography business by selling wall art and albums to your clients? Read on!

If you’ve ever considered building out an album design and sales process for your photography business, or have struggled to implement one on your own…that’s where Storybook Design Co. steps in!!

StoryBook Design Co is a Done-For-You album and wall art design and sales service for busy photographers who are looking to save time, make more money and elevate their clients’ experience. StoryBook acts as an extension of your brand to care for your clients at a high level and allow you to focus on the areas of your business that you love, bring you joy and excel at.

We have used Storybook Design Co. with our photography studios for several years, and it’s been a great way to increase our sales passively with the support of their team!!

Learn more about Storybook Design Co and request a free consult.

If you choose to work with them, mention Shoot and Thrive when you onboard and receive their past client outreach workflow (normally $1000) for free.

What Makes Storybook Design Co. Stand Out?

Storybook Design Co. is not just another service provider – they are a partner in helping photographers deliver a premium, stress-free experience to their clients.

By handling everything from communication with clients about their albums to actual design to sales upsells in meetings with your clients, they make sure the end product reflects the quality and personal touch that you aim to provide, all without the you having to manage a ton of the details.

Here are some key things that Storybook Design Co. can do for you when it comes to your album experience:

• White-Label Service: They handle the entire process under your brand, ensuring your clients feel as though they are interacting directly with your studio.
• Seamless Client Communication: They manage all communication with your clients regarding album design and updates, providing a hands-off solution for busy photographers. They can also set up special promotions to help you sell albums to clients who haven’t purchased one yet.
• Customized Process: Their services are fairly flexible and can be tailored to meet the specific needs and preferences of your photography business.
• Upsell Opportunities: They help generate additional revenue through strategic upselling during client meetings, offering upgrades like additional pages or customizations. This is done in a low sales pressure environment – so clients never feel “forced” to buy, but they can if they want to! (And many of them do!).

Services Offered by Storybook Design Co.

Storybook Design Co. provides a specialized white-label album design and sales service tailored for photography businesses.

There are very few companies like them from what we have seen…

Their team handles all aspects of the album process, allowing photographers to offer a premium, hands-off service to their clients. Here’s what they offer:

1. Client Communication & Album Design

They take care of communicating directly with your clients about the albums they’ve purchased. Their experienced team of album designers will carefully lay out the client’s images into a beautiful and cohesive album design. This ensures that your clients receive a well-crafted album that reflects the quality and storytelling of your photography.

2. Virtual Client Meetings for Album Review

Once the initial album design is completed, Storybook Design Co. meets with your clients in a virtual meeting to present the design. During this meeting, the clients can request any changes or adjustments they’d like to make to ensure they’re 100% happy with the final product.

This client meeting presents an awesome opportunity for additional sales to happen – all with Storybook Design Co’s staff on the call!

For those familiar with the term “in person sales” (or IPS), this is what happens but over video consults instead of a live setting. Make no mistake, even when using IPS practices this is still a low pressure sales environment that only encourages to buy when they want to (but definitely gives them every opportunity!).

It should be noted – they handle scheduling this meeting with the clients themselves, so it’s not something you have to supervise!

3. Upsell Opportunities

A key aspect of their service is their ability to offer upsells during the client meeting.

They present additional options such as more album pages, further customizations, and wall art.

This has proven to be a valuable revenue stream for photography businesses that use them, with clients often investing in extras that enhance their albums.

If you are familiar with in person sales (IPS), they use this general framework but do it virtually in video conference meetings with clients. They take the best parts of IPS, like presenting opportunities for your clients to buy things, and leave the worst parts at the door (like aggressive sales techniques).

4. Ordering and Delivery

During the consultation meeting, your clients will work with them to finalize their album.

This includes not just making sure the layout of the images in their album is to their liking, but also picking out fabric types (usually linen or leather), album colors, etc. Once this is done, the album is paid for and ordered before the meeting ends – so there is no following up and loose ends.

Albums can be delivered to you or drop shipped directly to the client – depending on how you set up your preferences.

5. Dedicated Workflow, Customizable Process

As Storybook Design Co. works with many photographers, they have established a strong workflow to make sure all the common needs of wedding, elopement and portrait photographers are taken care of in the workflow they have already built out.

With that said, they understand that each photography business has its own unique needs, so as a result, their process is also highly customizable to an extent to ensure alignment with your needs, and they work with studios to tailor their services accordingly.

From communication preferences to specific upsell strategies, they ensure that the process aligns with your brand and business model.

6. Rigorous Onboarding

To ensure seamless integration into your business, Storybook Design Co. offers a rigorous onboarding process. They take the time to fully understand your studio’s workflows, preferences, and client communication style, ensuring that their white-label service reflects the high standards of your brand.

Mention Shoot and Thrive when you reach out to Storybook. If you decide to work together, you will receive their past client outreach workflow (normally $1000) for free.

Why Storybook Design Co. Is Perfect for Photographers Who Sell Albums

If you’re a photographer looking to elevate your client experience through the sale of albums, Storybook Design Co. has the expertise to help. Their white-label service allows photographers to offer a fully customized, premium album design and sales experience without the need to manage the details personally. The process is seamless for your clients and boosts your revenue through strategic upselling.

Our Experience with Storybook Design Co.

At our wedding photography studio, we’ve worked with Storybook Design Co. by white-labeling our entire album design and sales process. Their team handles all client communication seamlessly, creates beautiful album designs, and even meets with our clients in virtual meetings to review and modify the albums until they are completely satisfied.

One of the biggest draws of this process is the upsell opportunities they provide during the virtual meetings. Clients are presented with options to add more pages and enhancements to their albums, which increases our overall revenue.

In fact, during a recent meeting with one of my wedding photography clients, the client spent an additional $5,000 on album upgrades alone – wild!!

Their professionalism and ability to manage this process have made a significant impact on our business, allowing us to offer a premium service without having to handle the details ourselves.

Client Success Stories

Storybook Design Co. has a strong reputation for delivering excellent results, with a portfolio of happy clients who have seen their businesses transformed through their thoughtful album design process. Many clients have praised the ease of working with them, the quality of their designs, and the seamless integration into their own business workflows.

They come highly recommended!

How to Get Started with Storybook Design Co.

Ready to bring your album design and sales process to the next level?

Storybook Design Co. offers a free consultation where you can discuss your needs and learn more about how they can help your business.

Visit their website at StoryBook Design Co to explore their services and set up a free consult to learn more about the onboarding process, and start offering a premium album experience to your clients today.

Mention Shoot and Thrive to receive their past client outreach workflow (normally $1000) for free if you choose to work with them.

Christian Romans

Chris is a business strategist at Shoot and Thrive and co‑owner of Hand and Arrow Photography alongside his wife. With over a decade of professional shooting experience (and a passion for photography since high school), he helps creatives grow through smart websites & SEO, blogging, branding, and sales strategies. When he’s not behind the lens or refining a marketing funnel, you’ll find him playing guitar, skateboarding, or planning his next adventure—his favorite so far was campervanning around Iceland. Chris holds degrees in Psychology and Philosophy, which inform his human‑centered approach to both art and business.

www.shootandthrive.com