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Let’s turn your website into a client-converting powerhouse—so you can spend less time tweaking and more time living.

A Step-by-Step Guide to Building a Site that Converts

The Website Blueprint

course 2 of 8

Is Your Website Pulling Its Weight?

Not sure how to fix it?
Don’t worry, we’ve got you!

You’ve finally launched your website, excited about all the inquiries coming your way, but instead, you hear … crickets.

Often times, our websites need to follow some objective principles that encourage your visitors to actually inquire!

More Qualified Inquiries and Bookings

Your Website Is Your Best Way Forward to 

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Struggling to create a website that actually works for your business? You’re not alone. Trying to piece together advice from blog posts, YouTube videos, and free downloads can leave you more confused than when you started, and it's inefficient.

With our in-depth and resource-rich website design course , you’ll have everything you need to design a website that converts right at your fingertips.

what you will learn

Your Toolkit for Success

Design a Website That Feels as Good as It Looks

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A beautiful website means nothing if it confuses visitors or drives them away. We’ll show you how to implement core principles and follow the laws of consumer behavior to create a website that not only looks good, but feels good for users.

How to Build Stronger Core Pages That Convert

Your homepage, about page, and services page aren’t just placeholders—they’re the backbone of your website’s success. We’ll break down exactly what belongs on each page your site can have, what doesn’t, and how to structure them for clarity, trust, and conversion.

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Structure Your Site for Maximum Engagement

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Your website isn’t just a digital portfolio—it’s a strategic tool designed to guide visitors toward booking you. You’ll learn how to optimize your layout, create a seamless user experience, and keep potential clients engaged from the moment they land on your site.

The Fundamentals of Website Copywriting 

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Great design grabs attention, but compelling copy closes the deal. You’ll learn how to write clear, engaging, and conversion-driven content that speaks directly to your ideal clients—without sounding salesy or generic.

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The Website Blueprint Guide

Website Copy Wireframe Worksheet

Website QA Checklist

Ongoing Community Support

A peek at what’s included...

Course Resources

Rules of Website Design Guide

Bridget M.

...Along With Many Other Resources
Included In This Course!

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The Website Blueprint Guide

Course Resources

Your ultimate reference for building a high-converting website. This 160-page guide breaks down how to structure all of your core pages (Home, About, Services, and more) so they engage visitors and guide them toward booking. Packed with illustrated examples and actionable insights, this guide is designed for quick reference as you refine your site—no more guessing what belongs where.

...Along With Many Other Resources
Included In This Course!

A peek at what’s included...

Bridget M.

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Website Copy Wireframe Worksheet

Course Resources

No more writers block or struggling to create website copy that actually converts. This tool helps you craft your messaging first, so you’re not stuck trying to force words into a pre-existing design. By focusing on clarity and persuasion before layout, you’ll ensure your website communicates the perfect message to the right audience from the start.

...Along With Many Other Resources
Included In This Course!

A peek at what’s included...

Bridget M.

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Website QA Checklist

Course Resources

Ever finished updating a page on your website only to have a friend let you know a link is broken or something's missing? This checklist ensures that every detail—links, mobile responsiveness, user flow, and more—is working perfectly before you hit publish. Save yourself from embarrassing mistakes and create a seamless user experience.

...Along With Many Other Resources
Included In This Course!

A peek at what’s included...

Bridget M.

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Rules of Website Design Guide

Course Resources

A no-fluff guide to the essential design principles that make a website feel polished and professional. Learn how to use spacing, hierarchy, and visual flow to create a site that’s not just beautiful but also intuitive and easy to navigate. Because a pretty website means nothing if it confuses visitors.

...Along With Many Other Resources
Included In This Course!

A peek at what’s included...

Bridget M.

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Ongoing Community Support

Course Resources

You don’t have to figure this out alone. Get 3 months of FREE access to the Shoot and Thrive VIP community, where you can ask questions, get feedback on your website, and connect with photographers who are on the same journey. Having a support system makes all the difference when bringing your website to life.

...Along With Many Other Resources
Included In This Course!

A peek at what’s included...

Bridget M.

The creators of Shoot + Thrive poured their hearts and brains into the most complete collection of knowledge, resources, and guides to formulate and uplevel your business.”

“This course is going to bring ease and confidence to every small photography business owner. ”

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Course Resources

Course  - 02/08

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With a website designed to attract, engage, and convert, you can finally let your most valuable employee—your website—work for you, even while you sleep.

And because we’re confident you’ll not only love what you learn but also see real results from the changes you implement, we back it with a 30 day money-back guarantee.*


Investment: $600

With payments as low as $50 per month through Afterpay/Klarna

To Get the Most Out Of This Course, You Should Know:

  • How to build a strong brand with purpose

  • A clear understanding of your ideal client

  • Your brand’s Unique Selling Propositions (USP's)

  • How to analyze your competition and market

If you don’t already feel confident with these Branding concepts, you won’t get the most value possible from this course.

So if needed, let’s hit pause and click the button below to explore our Branding Course!

This Course Is Perfect For You If:

You’re ready to attract the right clients and optimize your online presence for maximum impact!

You want a website that works for you—bringing in inquiries while you sleep (or while you’re sipping a cocktail on a beach somewhere...).

You’re tired of feeling embarrassed or second-guessing when sending your website link. 

You understand that good branding is only one piece of the online puzzle.

MEET YOUR BUSINESS Professors

Hi, We’re
ChrisMarshall

We’ve Proven Year After Year That We Have What It Takes To Build A Successful
Photography Business

(And we know that just having “good” numbers isn’t good enough).

We’re willing to bet everything we’ve created that YOU have what it takes to build a successful business, too. You just haven’t had the right tools to make it happen … yet.

But how do we define success? That’s easy. It’s whatever means the most to you. Whether you want your bank account to be overflowing or you want to leave work early on Fridays to watch your kids play soccer or catch up with friends, this course will help you get there.

That’s why we’ve spent countless hours developing this course and all the resources to go with it. With bite-sized videos, helpful workbooks, and more, business suddenly won’t feel so hard anymore.

MADE WITH INTENTION • MADE WITH INTENTION •

“From newcomers to seasoned professionals there is education for everyone. The course is a compass to guide you through every large and small step of being a business owner.”

- LEANNA T.

The Answers To Your Questions

That’s totally up to you! The course is designed to be self-paced and easily digestible with short-form video lessons, but there is a lot of information. You can binge it or take it slow, but know that we’re here to support and motivate you as needed!

How long will this course take to complete?

We created this course to specifically help photographers get a handle on their business, so our lessons are designed with that in mind.

Is this course only for photographers?

That’s okay! You’re more than welcome to buy chapters individually at any time. However, investing in the full course suite is more cost-effective than buying each chapter separately.

What if I want to purchase An Individual Course now, but other Courses in the suite later?

Yes! We’ve created our exclusive online community for photographers who enroll in the course. This allows you to ask questions, participate in live Q+A’s, and get your worksheets reviewed by our team. 

Do I get access to you when I enroll in the course?

Yes, you can! We want to help photographers, not pressure them into a purchase before they’re ready, so our course is always open for enrollment. 

I’m not quite ready to invest. Can I sign up later?!

Absolutely. If you’re looking for more support from Shoot + Thrive, we offer options for private coaching to help you through the full course suite.

What if I need more support? Are there options for that?

Your Website Will Be Your Hardest-Working Employee—Not Another Source of Stress

WITH OUR HELP,

A well-built website does more than look good—it works for you 24/7, attracting and converting the right clients while you focus on what you do best. With the right structure, messaging, and design, your site can become the foundation of your online presence—one that builds trust, increases bookings, and works even when you’re off the clock.

All you have to do is take the next step.

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You’ll Get...

3 Months Access to the Shoot + Thrive Online Community

20+ Worksheets/Resources

Lifetime Access to Future Updates

Easy to Digest Course Videos

Optimize Your Site for Searchability

Intentional Website Design

Website Functionality Checklist

Website Design Framework

Rules of Website Design

Website Copywriting Wireframes

Website Blueprint Guide (Over 160 pages with video resources!)

Core Pages that Convert

Investment: $600

With payments as low as $50 per month through Afterpay

Are You Ready To Stop Working So Hard, And Let Your Website Do The Heavy Lifting?

yes

(Hint: the answer is hell yes.)

Are You Looking for Something Even More In-Depth?

The full Photography Business Academy™ Course Suite is the best choice for you.

Yes, this course is jam-packed with thoughtful insights into setting your business up for long-term success. HOWEVER, this individual course is one part of a much larger picture.

The full Academy Suite is designed to be an all-inclusive educational experience for business owners who want to learn it all. Invest in every course we offer so you never have to find yourself wondering, “What do I do now?” again.

SHOOT & THRIVE, LLC © 2023 | PRIVACY POLICY | ALL RIGHTS RESERVED | SITE CREDIT