Blogging for photographers is a popular marketing approach that many photo businesses undervalue. Read that again… Most photographers know that they need to blog – it’s a common topic in online discussions and networking events. But…most photographers don’t do it. There are a few reasons for this… First, blogging often doesn’t come with much immediate […]

In today’s digital age, SEO for photographers is crucial for building a strong online presence. With so many photographers competing for attention online, it’s important to make sure your website and images are easily discoverable by your target audience. By improving your website’s visibility and ranking on search engines like Google, you can attract more […]

We all want sales to come easy, but they really are one of the hard parts of running a photography business…at least, until you set up a good process that allows them to become easier… Like anything, with time, experience, and a good process in place…trust us when we say – making sales can become […]

Did you know it takes, on average, 8 touchpoints to make a sale? If that sounds crazy already, you should know it could be even more…especially if your photo business is charging premium prices! Expecting immediate bookings, especially at a higher price point, based solely on your initial inquiry response is rarely going to be […]

Before diving into sales strategies and processes for your photography business, it’s important to first understand your client’s buyer’s journey. This journey consists of six key stages, which help turn a potential lead into a paying client. By mastering each of these stages, you can greatly improve your sales outcomes. We cover all of these […]

Let’s face it: when it comes to texting clients for your photography business, you’re likely to fall into one of two camps. You’re either excited and eager to embrace it, or you feel uneasy, anxious, and maybe even a bit uncomfortable. Both reactions are completely valid, and in this post, we’ll dive more into those […]

Text messaging has become an incredibly powerful tool for business communication, and this is true for service based businesses like photography, too! With an average open rate of 98%, compared to just 19.8% for email, it’s clear that texting can have a massive impact on driving conversion rates (helping you get more sales) and boosting […]

Do you ever feel like you just get stuck when it comes to sending an email? If so, you’re not alone! For many photographers, email communication doesn’t always come naturally, and even those who feel comfortable with email can still get it wrong. Speaking from personal experience, I often find myself sounding a bit too […]