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Marketing isn’t about quick hacks—it’s about understanding how to connect with the right people in a way that feels true to you. This course gives you the tools to craft a strategy that’s aligned, effective, and built to last—so you can attract clients consistently without burning out.
Sustainable Marketing that Feels Right
and Gets Results
Holistic Marketing for Photographers
course 6 of 8
Does Your Marketing Feel Scattered?
We’ll help you build a marketing strategy that’s sustainable & effective
Marketing isn’t just about randomly showing up—it’s about creating a system that works. Without a strategy, your efforts can feel scattered and exhausting.
When done right, marketing builds momentum, attracts the right clients, and grows your business in a way that feels natural and sustainable.
More Visibility, Inquiries, and Sustainability
A Strategic Marketing Approach is the Key to
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Struggling to market your business in a way that actually works? You’re not alone. Trying to piece together random tactics can leave you feeling stuck—or worse, wasting time on efforts that don’t bring results.
With this in-depth and resource-rich Marketing for Photographers course, you’ll learn how to build a strategy that aligns with your business, attracts the right clients, and creates sustainable growth. Instead of guessing what works, you’ll follow a proven framework to market with confidence—without feeling salesy or burned out.
what you will learn
Your Toolkit for Success
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course
06
Some of what you'll learn:
Create a Structured but Practical Marketing Plan
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Build a marketing strategy that feels intentional, achievable, and aligned with your business goals. Instead of following generic advice, you’ll create a plan that fits your strengths and keeps your efforts sustainable over time.
How Aspects of Business Influence Marketing
Your brand, client experience, pricing, and even your website all impact how effective your marketing is. Learn how these elements work together to naturally attract the right clients and make your marketing efforts more effective.
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Core Marketing Psychology Principles
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Understand what makes clients take action, build trust, and engage with your brand. By applying these principles, you’ll craft messaging that resonates and creates deeper connections—without feeling salesy or forced.
Understanding & Creating Funnels
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Marketing isn’t just about getting seen—it’s about guiding potential clients through a seamless journey from discovery to booking. Learn how to structure a funnel that nurtures leads, builds trust, and converts inquiries into loyal clients effortlessly.
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Funnel Frameworks for Photographers
Guided Marketing Plan
KPI Tracking Spreadsheet
Ongoing Community Support
A peek at what’s included...
Course Resources
Content Calendar System
Bridget M.
...Along With Many Other Resources
Included In This Course!
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Funnel Frameworks for Photographers
Course Resources
Our powerhouse marketing funnel system, lead magnet ideas, and strategic templates designed specifically for photographers.
Whether you want to create an inquiry-generating funnel, nurture leads more effectively, or build a holistic system that doesn’t rely solely on social media, these frameworks will help you market smarter, not harder.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Guided Marketing Plan
Course Resources
Your step-by-step roadmap to marketing with intention. This plan breaks down exactly what to do daily, weekly, and monthly so you can stay consistent without feeling overwhelmed. You'll learn how to assess your efforts, make data-driven adjustments, and hold yourself accountable to results—giving you the confidence to market your business effectively.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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KPI Tracking Spreadsheet
Course Resources
Numbers don’t lie, and this spreadsheet will help you track the right ones.
With an easy-to-use layout, you’ll monitor key performance indicators (KPIs) like engagement, conversions, and inquiries, so you know exactly what’s working—and what needs tweaking—before wasting time on ineffective marketing efforts.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Content Calendar System
Course Resources
Consistency is the key to a strong marketing strategy, and this detailed content calendar ensures you always know what to post and when.
More than just a scheduling tool, it helps you align your content with your brand messaging, repurpose ideas efficiently, and create marketing that actually connects with your audience instead of just filling space.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
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Ongoing Community Support
Course Resources
You don’t have to figure this out alone. Get 3 months of FREE access to the Shoot and Thrive VIP community, where you can ask questions, get feedback on your website, and connect with photographers who are on the same journey. Having a support system makes all the difference when bringing your website to life.
...Along With Many Other Resources
Included In This Course!
A peek at what’s included...
Bridget M.
The creators of Shoot + Thrive poured their hearts and brains into the most complete collection of knowledge, resources, and guides to formulate and uplevel your business.”
“This course is going to bring ease and confidence to every small photography business owner. ”
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Course Resources
Course - 06/08
schedule a Course Walkthrough
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With a Client Experience Designed to Impress, Delight, and Retain, You Can Build a Business Clients Rave About—Effortlessly.
And because we’re confident you’ll not only love what you learn but also see real improvements in client satisfaction and loyalty, we back it with a 30-day money-back guarantee.*
Investment: $600
With payments as low as $50 per month through Afterpay/Klarna
To Get the Most Out of This Course, You Should Know:
- Brand Clarity – A strong brand ensures your marketing resonates with the right audience and attracts ideal clients.
- Your Ideal Client – Knowing who you serve helps you craft messaging and offers that truly connect.
- Your Website’s Role – Your website should be more than a portfolio—it should guide visitors into booking.
- Website Optimization – If your website isn’t built for conversion, your marketing efforts won’t reach their full potential.
If you haven’t yet established a strong brand foundation or website, you may not get the full value from this course.
Start with our Branding Course to build a clear business identity, and our Website Course to ensure you have one set up to convert—then come back to put in place a strong marketing strategy that will lead to more conversions.
This Course Is Perfect For You If:
You want to attract the right clients and create a system that generates long-term results, not just quick wins.
You’re tired of the cycle of trial and error and want a clear, sustainable approach to growth.
You struggle with consistency and need a framework to market your business effectively without burnout.
You want a marketing strategy that feels aligned—not just a collection of random efforts that don’t connect.
MEET YOUR BUSINESS Professors
Hi, We’re
Chris
Marshall
We’ve Proven Year After Year That We Have What It Takes To Build A Successful
Photography Business
(And we know that just having “good” numbers isn’t good enough).
We’re willing to bet everything we’ve created that YOU have what it takes to build a successful business, too. You just haven’t had the right tools to make it happen … yet.
But how do we define success? That’s easy. It’s whatever means the most to you. Whether you want your bank account to be overflowing or you want to leave work early on Fridays to watch your kids play soccer or catch up with friends, this course will help you get there.
That’s why we’ve spent countless hours developing this course and all the resources to go with it. With bite-sized videos, helpful workbooks, and more, business suddenly won’t feel so hard anymore.
“From newcomers to seasoned professionals there is education for everyone. The course is a compass to guide you through every large and small step of being a business owner.”
- LEANNA T.
The Answers To Your Questions
What if I need more support? Are there options for that?
I’m not quite ready to invest. Can I sign up later?
Do I get access to you when I enroll in the course?
What if I want to purchase An Individual Course now, but other Courses in the suite later?
Is this course only for photographers?
How long will this course take to complete?
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FAQ:
That’s totally up to you! The course is designed to be self-paced and easily digestible with short-form video lessons, but there is a lot of information. You can binge it or take it slow, but know that we’re here to support and motivate you as needed!
How long will this course take to complete?
We created this course to specifically help photographers get a handle on their business, so our lessons are designed with that in mind.
Is this course only for photographers?
That’s okay! You’re more than welcome to buy chapters individually at any time. However, investing in the full course suite is more cost-effective than buying each chapter separately.
What if I want to purchase An Individual Course now, but other Courses in the suite later?
Yes! We’ve created our exclusive online community for photographers who enroll in the course. This allows you to ask questions, participate in live Q+A’s, and get your worksheets reviewed by our team.
Do I get access to you when I enroll in the course?
Yes, you can! We want to help photographers, not pressure them into a purchase before they’re ready, so our course is always open for enrollment.
I’m not quite ready to invest. Can I sign up later?!
Absolutely. If you’re looking for more support from Shoot + Thrive, we offer options for private coaching to help you through the full course suite.
What if I need more support? Are there options for that?
What if I need more support? Are there options for that?
I’m not quite ready to invest. Can I sign up later?
Do I get access to you when I enroll in the course?
What if I want to purchase one chapter now, but other chapters later?
Is this course only for photographers?
How long will this course take to complete?
You’ll Build a Marketing Strategy That Feels Right & Works Long-Term
WITH OUR HELP,
Marketing isn’t about chasing trends or scrambling for the next quick fix—it’s about creating a system that aligns with your business, attracts the right clients, and delivers results sustainably.
Instead of relying on trial and error, build a marketing foundation that grows with you—one that feels natural, effective, and supports your business for the long haul.
All you have to do is take the next step.
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You’ll Get...
3 Months Access to the Shoot + Thrive Online Community
45+ Worksheets/Resources
Lifetime Access to Future Updates
Easy to Digest Course Videos
Marketing Psychology Principles
Sustainable Growth Strategies
KPI Tracking System
Guided Marketing Plan
Our Ultimate Marketing Funnel
Comprehensive Marketing Strategy Guide
Content Calendar & Planning System
Investment: $600
With payments as low as $50 per month through Afterpay
Are You Ready to Build a Marketing Strategy That Works—Without the Burnout?
(Hint: the answer is hell yes.)
Are You Looking for Something Even More In-Depth?
The full Photography Business Academy™ Course Suite is the best choice for you.
Yes, this course is jam-packed with thoughtful insights into setting your business up for long-term success. HOWEVER, this individual course is one part of a much larger picture.
The full Academy Suite is designed to be an all-inclusive educational experience for business owners who want to learn it all. Invest in every course we offer so you never have to find yourself wondering, “What do I do now?” again.